Berlin-based company aims to improve processes in sales and marketing using extensive data analysis
- Age of business: 3 years
- Name of business: Implisense
- Location: Berlin
- Team: Hannes Korte, Holger Bartnick, Dr. Andreas Schäfer, Alexander Pankratov
- Funding: €100k
What does Implisense do?
Implisense is one of the leading suppliers of sales intelligence and marketing automation for business to business (B2B) in Germany. With our ODINE-project ECEP we want to create a platform to monitor and analyse trends in the European company landscape for everyone.
How did you meet?
The founders of Implisense met first in 2007 during their time at Fraunhofer IAIS in Sankt Augustin near Bonn. They had the idea that the sales process can be substantially enhanced using technologies of the 21st century. After receiving positive feedback they quit their jobs and started Implisense in 2013.
Where did the business idea come from?
Being specialists in the area of data mining, the team came up with the idea to use their capabilities to improve processes in sales and marketing using extensive data analysis. With ECEP we will be able to explore the freemium model, enter a new market and try out a new instrument to target our potential clients.
Are you working with any other partners?
Since 2014 Implisense is funded by the High Tech Gründerfonds, Germany’s largest venture capitalist. On the customer side, Implisense works with some of the largest German and international companies in the telecommunications industry.
How has ODINE helped you so far?
ODINE is well organised and disciplined. This helps young companies to structure their own processes more efficiently. With their awesome network they provide valuable advice for our weak spots, such as marketing and entering a new market.
What advice would you give to other companies pitching to ODINE?
Think big and beyond the funding of ODINE: Follow a master plan for what you want to achieve with your project. Think business: come up with a strong commercial use case. Only companies and projects with a healthy financial plan can impact the world in an enduring way.
How would you encourage big business to buy into the open data movement?
Open data stands for transparency and a modern way to lead a dialogue between you, the society, and your potential customers. Open data provides a valuable addition to your proprietary data and can enable you to make better business decisions.
What’s the key trend in open data at the moment?
In business: Open data analytics for B2B, corporate Open data adoption as a PR-tool. In German politics: Open data and transparency as tool for image improvement within the population.
(This story first appeared on The Guardian)