This market intelligence tool gathers public and industry data so tech teams on lower budgets can make good strategic decisions
- Company Name: IPlytics
- Location: Berlin
- Age of business: Three years
- Key team: Tim Pohlmann, CEO and founder; Rosann Brandt, COO and communications director; Dmtri Gerats, CTO; and Sebastian Rose, lead software architect
- ODINE funding: €100,000
What does IPlytics do?
IPlytics is a market intelligence tool which analyses technology trends and competition. Using open data in patents and standards, we provide information market intelligence, highlighting technology trends long before companies publicly announce new products or acquisition.
The IPlytics solution adds value when short-staffed technology management teams don’t have the budget to access multiple market intelligence sources to help them make strategic decisions. IPlytics is not about big data science, but big data intelligence.
How did you meet?
Tim runs the company together with his wife Rosann. He met chief technology officer Dmitri in TU Berlin’s distributed artificial intelligence laboratory, while Tim was completing his PhD there.
Where did the business idea come from?
The idea for IPlytics arose from Tim’s PhD on patents in computing. After this, he worked as a consultant for different large enterprise companies and was an associate for the Centre for Industrial Economics in Paris. Throughout his consulting job, Tim found there was a lack of intelligence software enabling companies to conduct real-time market analyses in one tool.
Are you working with any other partners?
In addition to our revenues, we are funded by German seed stage investor HTGF, and supported by additional EU funds through a programme called ProFIT.
How has ODINE helped you so far?
ODINE allowed us to enrich our software with relevant open data, significantly increasing its value.
What advice would you give to other companies pitching to ODINE?
Try to be specific and precise when outlining your idea, giving a concrete example or use case. What differentiates your solution from other existing companies? Describe your market potential with regards to the European market. Keep in mind your contribution to the open data community or further scientific research in your field.
How would you encourage big business to buy into the open data movement?
Data is becoming increasingly complex and companies often miss out on the opportunities that openly available data can deliver. Interacting with open data and extracting meaning from it gives companies the opportunity to make use of the available information for their strategic decisions.
What’s the key trend in open data at the moment?
Artificial intelligence. Our increasingly complex data is often unstructured. Interacting with and enriching open data by making use of artificial intelligence algorithms allows users to turn amorphous data bundles into structured data, out of which one can draw sense.
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